This campaign was a response to a brief “create an event, campaign or brand responding to a social issue”. With my background knowledge and love for a coffee this campaign creation was a no brainer.

Did you know coffee beans are expected to go extinct! Did you also know there are plenty of areas on the East Coast of Australia that are actually perfect for coffee farming that aren’t being used!

This mockup campaign aims to target existing farmers, as coffee crops can be planted under other farming crops such as banana trees!