Your Social
Blueprint
Step by step guide on how to get the most out of your social media channels
The different channels
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INSTAGRAM
Best for: Storytelling, Reels, lifestyle content.
Formats to use:
Reels → 15–30 sec walk-throughs, “agent talking to camera,” or “before & after staging.”
Carousels → 3–5 slides with captions like “3 Things Buyers Loved About This Home” or “What $X Buys You in [Suburb]”.
Stories → Behind-the-scenes setup, market updates, local area moments.
Music: Use trending audio that fits your brand tone (soft acoustic, upbeat indie, light pop). Avoid overused viral sounds unless you can tie them cleverly to property themes (that’s a bonus!)
Pro tip: Add location tags and local hashtags (#NowraRealEstate #ShoalhavenHomes).
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FACEBOOK
Best for: Community engagement + local connections.
What to post:
Lifestyle stories — “What’s happening this weekend in [suburb]”
Testimonial graphics or short clips
Market wrap-ups and video recaps
Caption focus: Keep it conversational, like talking to your neighbours.
“We had a huge turnout at Saturday’s open - thank you to everyone who stopped by! Here’s a quick peek at what’s trending locally.”
Pro tip: Post in local groups or community pages to boost organic reach.
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LINKEDIN
Best for: Professional credibility + market authority.
What to post:
Market insights, suburb reports, or short “thought leadership” takes
“Behind the deal” reflections (without naming clients)
Local development or investment conversations
Caption focus: Educational and concise, position yourself as the area expert.
“Shoalhaven property values are shifting this quarter - here’s what it means for first-home buyers.”
Pro tip: Include one professional photo or infographic with each post.
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TIKTOK (Optional but Powerful)
Only recommend to use once your other channels are built up; this is a light hearted platform but you need to be ready for the heat
Best for: Fast reach + authenticity.
Video ideas:
Quick 15-sec “real estate myths” or FAQs
“Before/after” transformations
“A day in the life” or “3 mistakes buyers make”: voiceovers
Music: Trending sounds or voiceovers- experiment weekly for reach.
Pro tip: Keep videos raw and unfiltered; viewers prefer personality over polish.
CAPTION CHEAT SHEET
Captions are where your personality, expertise, and authenticity come to life.
A great photo or video grabs attention, but a great caption keeps it….
Video & Reels Ideas
Walk & Talk
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Walk through the property or neighbourhood and narrate what you love
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Keep it 30–45 sec, film vertically
POV Tour
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“Come with me to this open home”
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Add captions for accessibility
Tips & Tricks
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Short advice clip (e.g. “How to prep your home for sale”)
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Reuse as Story or LinkedIn post later
“It all begins with an idea. Maybe you want to launch a business.”
Keith Finley
“It all begins with an idea. Maybe you want to launch a business.”
Monet Goode
“It all begins with an idea. Maybe you want to launch a business.”
Channing Lee
FAQs
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
-
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.